Some businesses experience as much as an 85% increase in engagement through their use of push notifications, so experiment with different frequencies and see what works best for you. If you go too heavy and send notifications more than you should, the chances are that your uninstall rate will climb. Unfortunately, there’s no one-size-fits-all approach when it comes to notifications – some users are more sensitive to them than others, and some will outright refuse to turn them on.
APP UNINSTALL RATE INSTALL
One report found that sixty per cent of people said they have chosen not to install an app after finding out how much personal information it would use so stick to the necessities and remember that you can ask for more information down the line.Īlthough push notifications can be a great way to attract attention and get users to interact with your content, the truth is that nobody wants to be overwhelmed. Only ask for the information you need during sign-up, and implement Sign in with Apple or Sign in with Google buttons where possible to streamline this. If you’re spending too long explaining your product, forcing users to watch a video or asking them dozens of questions, they’re not going to engage. Users should be able to download your app and start using it within 30 seconds to a minute. Focus on highlighting the core features of your app through a simple swipe mechanism when users first launch your application on their phones and save those less important explainers and tutorials for in-app messages down in the line.
Your onboarding process should reinforce your company values and emphasise your value proposition.
APP UNINSTALL RATE HOW TO
The hard work doesn’t stop once you’ve encouraged consumers to download your app: the next step is getting them to use it! The key to success is to develop an engaging and simple onboarding process that offers a clear introduction to what your app does, and tips on how to make the most of it. Below, we’ve put together some of the common reasons why people hit ‘uninstall’ and offer some tips from our app developers and marketers on ensuring yours stands the test of time on users’ home screens. The truth is that there’s an app for everything nowadays, and though people devote a third of their waking time to mobile apps, almost 1 in every 2 apps installed are uninstalled within 30 days. With more than 143.6 billion apps downloaded in 2021 alone, finding new ways to persuade consumers to interact with your app can be a challenge.
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